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Advantage AxisDirect

Investment &
Trading Ideas

We do The Hard work so that you don't have to

The real success behind the art of investing is picking the right stock at the right time. That is why we have experienced professionals who identify stocks based on research and trends, so that you can invest with confidence.

  • 300+ Stocks Covered

    Covering 90% of exchange volumes, get expert views on stock of you choice

  • High Success Ratio

    Our well researched ideas with a high success ratio can ensure you get more buck for your money

  • Experienced Research Team

    A solid cumulative research experience of 105 years means you can rely on our expertise

  • Simple to Understand

    Rely on institutional quality research, simplified to help you make accurate decisions

  • Economy & Sector Updates

    Along with stock updates, also get sector and economy updates so that you stay one step ahead

  • Suits all – Long or Short Term

    No matter whether you want to invest for long term or short term, we have a suitable research idea for you

Portfolio Tracker

Navigate your financial journey with ease

Get a complete view of your finances and track the changes in your financial portfolio with ease. Make smart decisions backed by expert guidance on whether you must buy, sell or hold.

What's New ?
  • Expert recommendations

    Get Buy, Sell and Hold recommendations by our research experts on your portfolio

  • Smart notifications

    Stay updated with push notifications on your holdings if there is any news, research or major movement in your portfolio

  • Model Portfolio

    Know what stocks to invest based on your risk profile with model portfolio designed by our research experts

  • Track not only stocks but Goals

    After all, you invest to meet your Goals. Now assign stocks to your goals and track your goals with ease.

Push Notifications

Spend time Doing What you love. We Notify

Go take that vacation you always wanted, play some music, watch your favorite game and do all of it without a world. We send you personalised push notifications so that you enjoy your life to the fullest

  • General Notifications

    Stay on top. Get important updates on market, IPOs, NFOs, events and more.

  • My Notifications

    Tailor made just for you! Get news, updates on your portfolio and transactions

  • Research Notifications

    Never miss opportunities. Get Research Ideas as and when they are released.

  • Fully actionable

    Not just info but actionable. You can buy/sell, view details etc. straight from the notifications

  • Ting tong

    No need to keep looking. Just set your notification sound and ting tong, you are notified.

  • Go lighter on Wallet

    Start an SIP as low as Rs. 1000 per month without having to strain your wallet.

  • Compound Investments

    Add upto 10 scrips/units in a single SIP order and create a bouquet of your choice online.

  • Rupee Cost Averaging

    Invest across market cycles and nullify the effect of market volatility. Benefit from averaging your purchase cost.

  • Diversify your Portfolio

    By investing small amounts in SIPs you can diversify your portfolio.

  • Invest Regularly

    Inculcate the habit of disciplined investing.

Online Term Plan 

Secure Your Family's Future - 1 Crore At Just Rs. 18 /DAY

Family's happiness & Security are your top priorities. When it comes to protecting your family and fulfilling their dreams, you would go the extra mile to ensure their happiness and security. Check out Max Life online Term Plan available with us.

General Insurance


Remain worry free with solutions from our General Insurance partner TATA AIG that help you insure your health, travel or motor.

Explore Products

Tax Planning

Plan, Invest, File Returns - Do It All Effortlessly

Tax planning may seem like a tedious exercise requiring lot of efforts. Not with us. Our online Tax Solutions help you plan, invest and file your tax returns effortlessly

E-File your Tax Return
  • Equity Linked Saving Scheme (ELSS) - Save upto Rs. 1.5 lac

    Under section 80C. Get the twin-advantage of capital appreciation and tax benefit. It’s a Mutual Fund that comes with a lock-in period of 3 yrs.

  • Equity Linked Saving Scheme (ELSS) - Save upto Rs. 1.5 lac

    Under section 80C. Get the twin-advantage of capital appreciation and tax benefit. It’s a Mutual Fund that comes with a lock-in period of 3 yrs.