My Portfolio:

Advantage AxisDirect


Harness the power of stock markets

Investing in stocks was never this simple. Axis Direct platform empowers you with everything you need to trade Stocks – be it financial education, market data, high quality research or powerful tools – you get it all at one place.

View Equity Products
  • Invest Long Term

    With our Cash product. Pay full buy value and get shares in your Demat account.

  • Invest Systematically

    With our Equity SIP product. Create wealth over time without having to time the market.

  • Buy Now Pay Later

    With our E-Margin product. Pay as low as 25% now and carry trades upto 90 days.

  • Buy Now. Sell Tomorrow

    With our Inter-Settlement product. It helps you take advantage of tomorrow’s market movements.

  • Buy and Sell Today

    With our intraday product. Pay as low as 15% and make most of market opportunities today.

  • Trade upto 25 times Today

    With our Cover product. Assign stop-loss and trade up to 25 times your money.

  • Sell and get Money Today

    With our Encash product. Receive the sale proceeds on the same day by paying additional brokerage. Available for Axis Bank account holders with POA submitted and Account opened before 03 Apr 2020. 


Hedge or Speculate on the price movement of Stocks / Index

Whether you're an equity trader new to derivatives trading or a seasoned veteran, we can help you pursue trading strategies with powerful trading platforms, sharp research, and the education and support you need.

  • Leverage

    With relatively lesser capital, more exposure can be achieved.

  • Flexibility

    Used in a wide range of strategies from conservative to aggressive.

  • Low on Cost

    No Demat transactions - Brokerage for delivery positions is much lesser than that on Equity.


Allows you to hedge your positions or take leveraged bets on stocks & indices

  • Futures Margin

    Trade in Futures on selected stocks & Indices with lesser capital as compared to cash

  • Intraday Futures

    Allows you the flexibility of taking intraday positions in futures at 50% lesser margin as compared to normal futures.

  • Futures - Cover Order

    Get higher leverage than intraday orders. Allows you to place your stop loss orders against your futures position.


A financial derivative contract that allows you right to buy or sell stock or indices at predetermined price on future date

  • Options - Margin

    Hedge your positions or take a bet on future price of a stock by buying or selling options with our Margin orders

  • Options – Cover Order

    Get higher leverage than normal option orders. Allows you to place your stop loss orders against your options position.

Mutual Funds

Your money in Professional hands

Too busy to track your investments? Let professionals do it for you. With our Mutual Fund platform, you also get the flexibility to choose from more than 6000 schemes across 23 Mutual Fund companies

Why Mutual Fund ?
  • Professionally Managed

    Professional Fund Managers smartly invest your money by picking investment opportunities.

  • Diversification

    Investment across sectors helps you diversify your portfolio.

  • Liquidity

    Ease of investing and withdrawing at any point of time.

  • Transparency

    Get regular update on the value of your investment.

  • Well Regulated

    Regulated by SEBI to protect your interest.

  • ZERO Transaction Cost

    We charge no transaction fee on Mutual Fund Investments.


Small Investment. Big Diversification.

Want to invest in Gold without the risk of theft or storage cost? Want to enjoy the same returns as the indices like Nifty or Sensex but don’t have those huge amounts required to invest in 50 or 30 stocks? Invest in Exchange Traded Funds and get the opportunity to intelligently create diversified portfolios with small amount

Types of ETFs
  • Invest in Gold

    the smart way with Gold ETFs - get units representing physical gold. Buy and sell them with ease like stocks. 

  • Invest in Index

    Get returns that closely correspond to the Index of your choice like Nifty, CPSE, Bank Nifty, CNX 100 etc.

  • Invest in Global Indices

    Like Nasdaq 100 and Hang Seng with ETFs linked to these indices

  • Invest in Bonds / Debt

    to diversify your portfolio to get stable returns with ETFs linked to debt funds

Systematic Investment Plans

Achieve your goals, step-by-step

Attain your set goals systematically with a SIP solution. Start with small amounts regularly and create BIG wealth over a period of time.

  • Go lighter on Wallet

    Start an SIP as low as Rs. 1000 per month without having to strain your wallet.

  • Compound Investments

    With the power of compounding, your investments are likely to multiply faster 

  • Rupee Cost Averaging

    Invest across market cycles and reduce the effect of market volatility. Benefit from averaging your purchase cost.

  • Diversify your Portfolio

    By investing small amounts in SIPs you can diversify your portfolio.

  • Invest Regularly

    Inculcate the habit of disciplined investing.

  • Invest when you want to

    Choose your preferred frequency – daily, weekly, fortnightly or monthly

  • Invest the way you want to

    Choose a pre-defined quantity of stocks or an amount you want to invest.

  • Pause & Restart at will

    Choose to start, stop, pause and restart your SIP anytime you want to.

  • Be your own Fund Manager

    Add upto 10 stocks in a single SIP order and create a bouquet of your choice online.

Tax Saving

Don’t just Save Tax. Multiply your Investments!

Tax planning may seem like a tedious exercise requiring lot of efforts. Not with us. Our online Tax Savings Solutions help to reduce your tax burden and at the same time, aim to grow your money through equity investments.

Tax Saving Schemes
  • Equity Linked Saving Scheme (ELSS) - Save tax up to Rs. 1.5 lac

    Under section 80C. Get the twin-advantage of capital appreciation and tax benefit.These are Mutual Funds with a lock-in period of 3 yrs.

  • Term Life Insurance

    Tax savings on premiums paid Save upto Rs. 1.5 Lakhs under section 80C. Save tax on the amount withdrawn on maturity Enjoy tax-free maturity amount under section 10(10D) of Income Tax Act, 1961.

  • Health Insurance

    Tax benefits under section 80D An individual can claim a tax deduction amount of Rs 25,000 on insurance for self, a spouse or dependent children. If either the individual or spouse is a senior citizen, the deduction amount is set at Rs 50,000.


Secure yourself by investing in Insurance!

Protect your family’s financial future instantly with best price plans coupled with tax savings.

Buy Now Know More

NCDs, Bonds, Corporate FDs

Fixed Return. Low Risk

These fixed income instruments may produce lesser returns than stocks but will give a touch of stability to your Portfolio

Why Fixed Income Instrument ?
  • Earn more than Bank FD

    Company FDs would earn more interest income than Bank FDs

  • Choose your Interest frequency

    You can choose between monthly, quarterly, bi annual and annual interest options

  • Invest based on Rating

    CRISIL and ICRA rating are available for Company FDs which help you assess risk

  • Better liquidity

    With 3-6 months lock-in period, you can withdraw your funds before maturity without any extra charges or exit-load


Be the part of tomorrow’s growth stories

Excited about a company getting listed on the exchange and want to participate in it’s growth story ? Invest in IPOs online with Axis Direct account. Zero hassles. Zero paperwork

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Historically commodities move in opposite directions to stocks thereby providing an excellent opportunity to diversify


Allows you to hedge your positions or take leveraged bets on Commodities

  • Intraday Futures

    Allows you to take thrice the exposure as compared to the Futures margin

  • Futures Margin

    Trade in Futures on commodities with lesser capital as compared to the actual commodities


A financial derivative contract that allows you right to buy or sell a Commodity on future date by paying some premium

  • Options - Margin

    Hedge your positions or take a bet on future price of Commodity by buying or selling options

  • Agri commodities

    Put your money where your mouth is! Half of Indian workforce is employed in farm outputs

  • Energy

    Trade in Crude oil, world's most traded and valuable commodity aka black gold

  • Oil and Oil Seed

    Trade in the vegetable oil where India occupies the fifth position in the world

  • Base Metals

    Trade in building blocks of infrastructure like Zinc, Aluminium, Copper etc.

  • Bullion

    Benefit from price movements of Gold & Silver without bearing the risk of possession