Beware of These Stock Market Advices

New investors are bombarded with advice from everywhere. Financial television, magazines, websites, financial professionals, friends and family members all have advice on how to structure your investment portfolio. Beginning investors are much more likely to give credence to investment tips than experienced investors. While the advice is meant to be helpful, it may actually be detrimental to the investment newbie.

Here are five examples of the types of dangerous advice given to beginning investors:

1) "Buy Companies Whose Products You Love"

How many times has someone told you that when investing, you should buy companies that make products you love? This can be a risky and expensive proposition.

New investors tend to overpay for companies that they really want to own. This buy-at-any-cost philosophy can leave you regretting your purchase of equity at the end of the day.

2) "Invest In What You Know"

Investing in what you know is an old investment axiom. This works well for experienced investors who are familiar with lots of companies in different sectors of the economy. This is terrible advice for the investing novice, because it limits your investments to only businesses that you know a lot about.

What if the only companies you know about are in the restaurant industry or retail industry? You may find yourself overinvesting in one or two sectors. Not to mention the fact that you would end up missing out on some great companies in the basic materials industry or technology sector.

3) "Diversify Your Stock Portfolio"

Diversification is supposed to help protect your portfolio from market drops and control risk. It's a great concept, but proper diversification can be difficult to achieve and expensive to do. New investors have difficulty building a properly diversified portfolio because of the costs. If not using an index fund to diversify, constructing a properly balanced portfolio in stock market requires thousands of dollars and may require buying at least 20 individual stocks.

It can also be difficult for new investors to maintain a balance between being diversified and not being overly diversified. If you aren't careful, you could end up owning 50 different stocks and 50 mutual funds. An investor could easily get overwhelmed trying to keep track of such a portfolio.

4) "Trade Your Brokerage Account"

Since the market crash of 2008, more investors are abandoning a buy-and-hold strategy and turning to short-term trading. Financial television shows and market experts have even been recommending that investors trade their accounts. Short-term trading may work for sophisticated investors, but it can crush the confidence of new investors.

Short-term trading requires the ability to time buy and sell decisions just right. It takes lots of available cash to hop in and out of positions. It can also decimate your entire portfolio because of trading fees and bad decision making. Day trading stocks is a strategy best left to the experts. 

The Bottom Line

As you can see, sometimes investment tips can do more harm to your portfolio than good. One size fits all may work for ponchos and raincoats, but it does not work when it comes to investment advice.