- BSE Sensex: 80288.38 0.09%
- BSE 500: 34785.55 0.06%
- BSE 200: 10986.45 0.04%
- BSE 100: 25434.35 0.01%
- BSE MidCap: 43194.16 0.23%
- BSE SmallCap: 48238.69 0.09%
- BSE BANKEX: 62981.74 -0.34%
- BSE IT: 35243.27 1.13%
- Nifty 50: 24335.95 0.03%
- Nifty 500: 22112.4 0.05%
- Nifty 200: 13469 0.03%
- Nifty 100: 24870.4 -0.01%
- Nifty Midcap 100: 54587.95 0.27%
- Nifty Small 100: 16738.7 0.37%
- Nifty IT: 35920.4 1.23%
- Nifty PSU Bank: 6691.4 -0.05%
- Whirlpool of India soars as Gl...
- Trent Q4 PAT tumbles 56% YoY t...
- Aurobindo Pharma drops after f...
- Ambuja Cements slips as Q4 PAT...
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Awards & Accolades
A great place to start investments.
Don’t just take our word for it. Let our awards speak for themselves.
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2021
Best financial app - RING app
Digital Dragon Awards 2021
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2021
Best user experience - RING app
Digital Dragon Awards 2021
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2021
Best Digital Strategy - Nivesh Utsav
Digital Dragon Awards 2021
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2019
Top Equity Broker of the Year
BSE Commodity Equity Outlook Award
-
2019
First Foot Forwards on Evolving Regulatory Developments
MCX Awards 2019
-
2018
Enabling Better Online Trading
DMA Asia ECHO Awards (Silver)
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2018
Top Equity Broker of the Year
BSE Commodity Equity Outlook Award
-
2018
Best Marketing Innovation
7th ACEF Global Customer Engagement Award 2018
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2018
Best Email Marketing Campaign
DIGIXX 2018 Award
-
2018
Best Email Marketing Campaign
8th India Digital Awards by IAMAI (Bronze)
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2017
India's Best Website Design Project
Indi POOL Best Design Studio Awards 2017
-
2017
Best Web/E-commerce
DMA India CREATEFFECT Awards (Bronze)
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2017
Top Equity Broker of the Year
BSE Commodity Equity Outlook Award
-
2016
Effectiveness in Financial Products and Services
DMA Asia ECHO Awards (Gold)
-
2016
Best Use of Email Marketing
DMA International ECHO Awards (Gold)
-
2016
Best Equity Research - Technical
Zee Business Market Excellence Award
-
2016
Marketing Innovation Award
DMA India Awards (Gold)
-
2015
Best Growing Equity Broking House (Retail)
BSE D&B Equity broking Awards
-
2015
Effectiveness in Financial Products and Services
DMA Asia ECHO Awards (Bronze)
-
2014
Best Growing Equity Broking House (Retail)
BSE - D&B Equity broking Awards
-
2013
Fastest Growing Equity Broking House (Mid-size)
BSE - D&B Equity broking Awards
What Our Customers Are Saying
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C Sandeep
Client Code : xxx983
Priya is a great asset to your team. Her enthusiasm and assistance helped me with all the questions that I had.
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Krushna Keshavrao Parve
Client Code : xxx064
I have been trying to seek information on an issue for a long time and Priya took the initiative to clarify this for me.
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Laxmikant Jagannath Bhalerao
Client Code : xxx270
Your response and help is appreciated for assisting me on how to sell Equities from my cash purchase portfolio.
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Chandrakant Tarlikaben
Client Code : xxx726
Maitreya guided me very properly through internet banking. He has excellent communication skills.




- CAC 40 6686.17 -19.44 -0.29%
- DAX 15472.56 -50.36 -0.32%
- Bovespa 107735 -3051.4 -2.75%
- Hang Seng 26126.93 109.4 0.42%
- Straits Times 3205.14 16.64 0.52%
- Nasdaq 15215.7 94.02 0.62%
- DJIA 35603.08 -6.26 -0.02%
- S&P 500 4549.78 13.59 0.30%
- Nikkei 225 28804.85 96.27 0.34%
- FTSE 100 7190.3 -32.8 -0.45%
Last updated: 22 Oct, 03:10 PM
News
-
Polycab India Q2 PAT slips 9.49% to Rs 200.52 cr
7 hrs 51 mins ago -
HDFC Life Q2 PAT falls 16% YoY to Rs 274 cr
8 hrs 31 mins ago -
IIFL Wealth Management Ltd leads losers in A group
8 hrs 22 mins ago -
Yes Bank Q2 PAT jumps 74% YoY to Rs 225 cr
8 hrs 41 mins ago -
INEOS Styrolution India Ltd leads losers in B group
8 hrs 37 mins ago
Tap here to access menu...
Tap here to Pull quick market snapshot...
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Welcome to our brand new version...
More good things on their way...
Advantage AxisDirect
- 20 investment products
- 3 great platforms to invest
- 5 fun-tastic learn courses
- 5 powerful research segments
- 4 prestigious awards
- 9 lakh+ happy investors
Quotes
Back To Menu
Awards & Accolades
A great place to start investments.
Don’t just take our word for it. Let our awards speak for themselves.
-
2021
Best financial app - RING app
Digital Dragon Awards 2021
-
2021
Best user experience - RING app
Digital Dragon Awards 2021
-
2021
Best Digital Strategy - Nivesh Utsav
Digital Dragon Awards 2021
-
2019
Top Equity Broker of the Year
BSE Commodity Equity Outlook Award
-
2019
First Foot Forwards on Evolving Regulatory Developments
MCX Awards 2019
-
2018
Enabling Better Online Trading
DMA Asia ECHO Awards (Silver)
-
2018
Top Equity Broker of the Year
BSE Commodity Equity Outlook Award
-
2018
Best Marketing Innovation
7th ACEF Global Customer Engagement Award 2018
-
2018
Best Email Marketing Campaign
DIGIXX 2018 Award
-
2018
Best Email Marketing Campaign
8th India Digital Awards by IAMAI (Bronze)
-
2017
India's Best Website Design Project
Indi POOL Best Design Studio Awards 2017
-
2017
Best Web/E-commerce
DMA India CREATEFFECT Awards (Bronze)
-
2017
Top Equity Broker of the Year
BSE Commodity Equity Outlook Award
-
2016
Effectiveness in Financial Products and Services
DMA Asia ECHO Awards (Gold)
-
2016
Best Use of Email Marketing
DMA International ECHO Awards (Gold)
-
2016
Best Equity Research - Technical
Zee Business Market Excellence Award
-
2016
Marketing Innovation Award
DMA India Awards (Gold)
-
2015
Best Growing Equity Broking House (Retail)
BSE D&B Equity broking Awards
-
2015
Effectiveness in Financial Products and Services
DMA Asia ECHO Awards (Bronze)
-
2014
Best Growing Equity Broking House (Retail)
BSE - D&B Equity broking Awards
-
2013
Fastest Growing Equity Broking House (Mid-size)
BSE - D&B Equity broking Awards
What Our Customers Are Saying
-
C Sandeep
Client Code : xxx983
Priya is a great asset to your team. Her enthusiasm and assistance helped me with all the questions that I had.
-
Krushna Keshavrao Parve
Client Code : xxx064
I have been trying to seek information on an issue for a long time and Priya took the initiative to clarify this for me.
-
Laxmikant Jagannath Bhalerao
Client Code : xxx270
Your response and help is appreciated for assisting me on how to sell Equities from my cash purchase portfolio.
-
Chandrakant Tarlikaben
Client Code : xxx726
Maitreya guided me very properly through internet banking. He has excellent communication skills.




- Silver 65723 710 1.09%
- Copper 759.55 -5.65 -0.74%
- Crude oil 6281 139 2.26%
- Gold 47836 432 0.91%
Last updated: 22 Oct, 11:10 PM
Advantage AxisDirect
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Sovereign Gold Bonds (SGB)
ABOUT THE ISSUE
Digital Gold that’s better than Physical Gold! Sovereign Gold Bonds are the financial instrument issued by RBI on behalf of the government of India giving you the flexibility to hold gold digitally and also eliminating the risk associated with physical gold.
-
Interest on Bond^
2.50% p.a.
(semi annual) on the amount of initial investment
-
Exit Easily
8 years
(with exit option from 5th year to be exercised on the interest payment dates as declared from time to time)
-
Investment Limit
1gm - 4 kg
Minimum investment can be as low as 1 gram
-
Purity Assured
999 purity
Simple Average Price for gold of 999 purity published by IBJA
-
Save Tax on Redemption
You save Capital Gains Tax on maturity unlike physical gold
-
Apply Digitally and Save More
Apply online through us, pay digitally, and get a discount of Rs.50 per gram^ on the issue
-
Stress-free & Secure Gold
Unlike physical gold, SGB helps you reduce losses due to storage charges, theft, making or transaction charges
Take the Golden steps
-
Step 1
Sign up and log in to your Axis Direct account*
-
Step 2
Go to
Swift Trade -
Step 3
Select Place order and Click on Sovereign Gold Bonds
-
Step 4
Click on apply to initiate the payment
^Subject to changes as per Government/RBI notification
*In case you do not have an Axis Bank account then you can apply for this tranche through netbanking of your existing bank account.