Cello World Ltd Share Price – NSE /  BSE

Trading, Small Cap

Earlier this month, the company had announced that Cello Plastic Industrial Works (CPIW), a member of the promoter group of CWL, the umbrella entity holding the ?Cello? brand in other classes as well, will acquire the trademark for stationery and writing instruments i.e. ?Cello Brand? from BIC Group.

Consequently, Cello World will operate the stationery and writing instruments portfolio under two brands, namely, Cello and Unomax.

The company will leverage its existing infrastructure to manufacture the writing instruments and stationery products under the ?Cello Brand.?

Further, it will invest approximately Rs 50 crore over the period of one year to enhance its writing instruments and stationery manufacturing infrastructure.

The company anticipates generating revenues of Rs 200 crore from this brand in its first year of operations, beginning January 2026, i.e., calendar year 2026.

Cello World is a prominent player in the consumerware market in India with presence in the consumer houseware, writing instruments and stationery, and molded furniture and allied products and consumer glassware categories. It operates 13 manufacturing facilities across five locations in India.

The company had reported 5% rise in net profit to Rs 85.7 crore on a 20% increase in revenue from operations to Rs 587.4 crore in Q2 FY26 as compared with Q2 FY25.

The scrip was up 0.20% to currently trade at Rs 589.05 on the BSE.

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Cello World (CWL)  will enter into an agreement through one of its wholly owned subsidiary to bring back ?Cello? Brand for Stationery and Writing Instruments under its umbrella.

Towards this, Cello Plastic Industrial Works (CPIW), a member of the Promoter Group of CWL, the umbrella entity holding the ?Cello? brand in other classes as well, will acquire the trademark for Stationery and Writing Instruments i.e. ?Cello Brand? from BIC Group.

Cello World through one of its wholly owned subsidiary will enter into an agreement to lease the trademark for ?Cello Brand? for Stationery and Writing Instruments from CPIW on the same terms like it has been doing for the other classes.

Upon execution of this agreement with CPIW, Cello World will operate Stationery and Writing Instruments portfolio among two brands namely, Cello and Unomax.

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On the segmental front, revenue from Consumer Ware was Rs 422.2 crore (up 23% YoY), Writing Instruments revenue was Rs 81.0 crore (up 16% YoY) and that from Moulded Furniture and Allied Products was Rs 84.3 crore (up 8% YoY).

EBITDA improved by 7% to Rs 141.3 crore in Q2 FY26 from Rs 131.9 crore in Q2 FY25. EBITDA margin was 24.0% in Q2 FY26 as against 26.9% in Q2 FY25.

Profit before tax in Q2 FY26 stood at Rs 121.3 crore, up by 4% from Rs 116.8 crore recorded in Q2 FY25.

Pradeep Rathod, chairman & managing director, Cello World, said: Our Glass plant in Falna is ramping up as per the plan with about 55% utilization, which is expected to reach 80% by Q4 FY26. While the plant is in the gestation phase, the margin structures will continue to be impacted.

Broadly, the current quarter benefited from strong festive momentum across our key categories, supported by robust consumer demand and efficient execution. Despite the recent GST rate changes, which had a minimal impact on our portfolio, this performance reflects the strength of our brand, disciplined operations, and continued focus on execution excellence.

As we look ahead, with new capacities coming onstream across plasticware and steel bottles, along with our continued focus on efficiency, innovation, and portfolio expansion, we remain confident of entering FY27 on a stronger footing.

Cello World is a prominent player in the consumerware market in India with presence in the consumer houseware, writing instruments and stationery, and molded furniture and allied products and consumer glassware categories. It operates 13 manufacturing facilities across five locations in India.

The scrip fell 3.96% to currently trade at Rs 607.40 on the BSE.

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Net profit of Cello World rose 4.92% to Rs 85.66 crore in the quarter ended September 2025 as against Rs 81.64 crore during the previous quarter ended September 2024. Sales rose 19.87% to Rs 587.44 crore in the quarter ended September 2025 as against Rs 490.06 crore during the previous quarter ended September 2024.

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