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Under the partnership, Scrabble will exclusively promote, distribute, and deploy Timewaying?s HeyLED cinema solutions across the region. The collaboration leverages Timewaying?s DCI-certified HDR LED technology and Scrabble?s established industry presence. Timewaying operates China?s largest Freedeo 3D cinema platform, while Scrabble, founded in 2011, is a leading digital cinema and content services provider across the Middle East and Africa.

Pruthu Shah, CEO of Scrabble, said, ?LED screens with HDR are going to be a game changer for cinema viewing, and we are expecting significant demand from top-end exhibitors.?

Andrew Chan, founder and CEO of Timewaying, said, ?We are extremely excited to join hands with Scrabble as our strategic partner for the Middle East, India, and SAARC regions, and we are confident of a quick rollout. This partnership unlocks new markets and strong growth opportunities for both organizations.?

UFO Moviez India is India?s largest in-cinema advertising platform. As of 30 September 2025, UFO?s global network, along with subsidiaries and associates, spans 3,598 screens. UFO has created a pan-India, in-cinema advertising platform with generally long-term advertising rights to 3,795 screens.

The company had reported a consolidated net profit of Rs 7.52 crore in the quarter ended September 2025 as against a net loss of Rs 0.88 crore during the previous quarter ended September 2024. Sales rose 14.64% to Rs 110.78 crore in Q2 FY26 over Q2 FY25.

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Scrabble Entertainment DMCC (Scrabble), a wholly owned subsidiary of UFO Moviez India (UFO), and Shenzhen Timewaying Technology Co., (Timewaying), the manufacturer of the HeyLED brand of DCI-certified direct view LED cinema screen, have announced a strategic tie-up aimed at accelerating the adoption of premium LED cinema screens across the Middle East, India and other SAARC countries (Territory).

Under this partnership, Scrabble will promote, distribute, and deploy HeyLED cinema solutions in the Territory on an exclusive basis. The collaboration combines Timewaying's advanced HDR-capable direct view LED technology with Scrabble's strong industry relationships, market knowledge, and extensive operational capabilities within the exhibition sector.

Timewaying, a pioneer innovator in cinema industry, operates China's largest Freedeo 3D cinema platform. Its flagship HeyLED screen is the world's most comprehensive DCI-certified LED display for cinemas, delivering exceptional HDR capability with deeper contrast, richer details, and highly accurate preservation of creative intent for exhibition and post-production.

Scrabble is a leading provider of end-to-end Digital Cinema Solution and Content services across Middle East and Africa. Established in 2011, Scrabble was the first Digital Cinema Deployment Entity and DCI Content Service provider to Indian and Hollywood Studios.

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With this collaboration, UFO Moviez?s total cinema advertising network will expand to over 4000 screens, further strengthening its position as India?s largest integrator of in-cinema screen inventory.

This partnership will also significantly enhance UFO?s multiplex screen portfolio, increasing it to over 2500 multiplex screens, and firmly consolidating its leadership as the largest multiplex on-screen advertising network in the country.

Rajesh Mishra, executive director and group CEO, UFO Moviez, said: We are pleased to announce a strategic partnership with Miraj Cinemas, through which we will expand our multiplex presence to over 2500 screens nationwide.

This collaboration provides us with access to 239 additional multiplex screens, significantly strengthening our reach across key Tier 1 and Tier 2 markets.

UFO Moviez India is India?s largest in-cinema advertising platform. As on 30 September 2025, UFO?s global network, along with subsidiaries and associates, spans 3,598 screens. UFO has created a pan India, in-cinema advertising platform with generally long-term advertising rights to 3,795 screens.

The company had reported a consolidated net profit of Rs 7.52 crore in the quarter ended September 2025 as against net loss of Rs 0.88 crore during the previous quarter ended September 2024. Sales rose 14.64% to Rs 110.78 crore in Q2 FY26 over Q2 FY25.

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Net profit of UFO Moviez India reported to Rs 7.52 crore in the quarter ended September 2025 as against net loss of Rs 0.88 crore during the previous quarter ended September 2024. Sales rose 14.64% to Rs 110.78 crore in the quarter ended September 2025 as against Rs 96.63 crore during the previous quarter ended September 2024.

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