Tata Consultancy Services has been honored with the CIO Choice 2021 in the category Digital Transformation Enabler.

The CIO Choice 2021, organized by CORE Media, celebrates the best Information and CommunicationsTechnology (ICT) brands for their innovation and excellence. Winners are determined through anindependent survey where CIOs and ICT decision makers from across the country vote for their preferredand trusted brands. A distinguished advisory panel, comprising of seasoned CIOs from across industryverticals, guides the entire process. Nominees were voted on product performance, customer satisfactionand continued customer service.

TCS was recognized for its investments in research and innovation, strong domain knowledge acrossindustries, rigor in service delivery, and comprehensive portfolio of services and platform solutionsincluding IT and advisory services, and digital workplace. TCS partners with some of India's largestcorporations in their innovation, growth and transformation initiatives. In the past year, it has expandedand deepened relationships, deploying very impactful solutions, and winning some of its largest deals tilldate.

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Tata Consultancy Services has further consolidated its position among theTop 3 most valuable brands in the IT services sector according to Brand Finance, the world's leading brandvaluation firm.

According to the Brand Finance IT Services 25 2021 report, TCS grew its brand value by $1.425 Billion - the highest absolute growth among the 25 companies assessed, that too in a challenging year when the brand value of IT services companies collectively dropped by 3 percent.

Further, at 10 percent growth over the prior year, TCS has outperformed its peers in the Top 3 category.

This strong growth is primarily attributed to the company's superior financial, customer and marketperformance. TCS navigated this period of disruption successfully with the launch of its Secure BorderlessWorkspaces™ (SBWS™) operating model that helped customers carry out their mission critical activities,and also launch new technology-led transformational initiatives to enhance their operational resilienceand deliver superior customer experiences in new virtual and contactless engagements. The seamlessadaptation to new ways of working and the increased agility engendered by location-agnostic remoteworking models have led to faster execution on the ground and enhanced customer satisfaction, helpingTCS win more business and gain market share.

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Tata Consultancy Services announced that its AI-poweredretail merchandizing and supply chain optimization software suite, TCS Optumera™, has been Highly Commended in the category 'Best Enterprise AI Solution' at The AIconics Awards.

The AIconics Awards recognize industry leaders across a broad spectrum of AI technologies, and featuremore than 340 entries in 14 categories. The award for Best Enterprise AI Solution recognizes leadingcompanies that build and apply the most innovative and effective AI solutions - in any industry.

TCS Optumera helps retailers make data-driven merchandizing and supply chain decisions regarding rightsizing store space, shopper centric omni-channel assortment, pricing strategies and compliance. Leveragingthe power of AI and the TCS Algo Retail™ framework, TCS Optumera continuously analyzes more than 1,000factors that impact key performance indicators to deliver cross-channel recommendations for optimization.Fortune 500 companies that have deployed TCS Optumera have seen a 3% to 5% increase in sales, 30% to50% reduction in time spent, and 20 to 30% decrease in costs.

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Tata Consultancy Services has introduced a curated version of its CloudAssurance Platform services for organizations embarking on cloud migration or modernization with Microsoft Azure.

Complex cloud modernization programs carry risks ranging from infrastructure configuration andapplication integration issues to performance bottlenecks. TCS' Cloud Assurance Platform services addressthese issues with holistic automated test coverage which includes automated infrastructure testing, datamigration validation, functional and non-functional testing, thus equipping organizations with the ability tobenchmark key business goals. Its comprehensive, automated Azure test suite enables 100% test coverageand is known to deliver over 70% improvement in speed to market.

TCS' Quality Engineering and Transformation (QET) Platform services incorporate its Machine First™ andfactory-based approach to quality, resulting in leaner and faster assurance processes across bothinfrastructure and applications for Microsoft Azure. The assembly line approach entails a step-wisemigration of each application to Azure, with assurance services performed at each step to ensure norollback is required at a later stage, thereby accelerating outcomes, reducing business impact and loweringcost.

Through its intelligent strategy recommendation engine and a robust automation ecosystem, TCS' CloudAssurance Platform services solve major bottlenecks when it comes to modernization programs and ensureaccelerated and optimal testing. Furthermore, TCS offers organizations elasticity in procurement,predictability in cost and reduction of capex through a subscription-based commercial model.

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