Affle India Ltd Share Price – NSE  / BSE

IT - Software, Small Cap

Affle India has been granted another patent in the US. This enhances the overall granted IP portfolio of the Company.

The patent subject area is “Computer implemented method for partner pixelling for user identification”.

This patent is aimed at optimizing user identification for digital advertising. The system allows for assigning a unique identifier to each user which is then used by Demand Side Platforms and publishers for precision advertising enabling high-quality consumer engagements. The system reduces redundant pixel firing, improves page load times and enhances webpage security while ensuring more efficient delivery of advertisements.

The company commented, This is our 11th patent grant out of our total IP portfolio of 36 Patents and is one of the multiple patents filed by Affle in the areas of mobile advertising. This grant fortifies our previously granted IPs that directly or indirectly enhance the quality of conversions-driven marketing for advertisers.

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Affle India has allotted 35,000 equity shares under ESOS on 04 September 2024. With this allotment, the paid up equity share capital has increased to Rs. 28,06,50,120/- divided into 140,325,060 equity shares of Rs. 2/- each.

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Affle India announced that the Annual General Meeting (AGM) of the company will be held on 23 September 2024.

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Affle India has allotted 44,000 equity shares under ESOS on 09 August 2024. Consequently, the issued and subscribed share capital of the Company stands increased to Rs. 28,05,80,120/- divided into 140,290,060 equity shares of Rs. 2/- each.

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