With this first-of-its-kind online platform, investors can now have direct access to the bonds and other debt instruments

• A one-stop-shop to buy bonds and debentures

• A seamless online buying process and a standardized sell process

• Only 'AAA' to 'A' rated bonds made available for investment transactions in the secondary market

• Research ideas from expert analysts

Mumbai: March 03, 2021: Axis Direct, today announced the launch of ‘YIELD’ - an online platform to buy and sell bonds & debentures in the secondary market. Axis Direct is the online brand of Axis Securities, a wholly-owned subsidiary of Axis Bank. With a simple investment process, YIELD is the first-of-its-kind initiative that allows retail investors direct access to the debt instruments. This removes the hassle of filling up physical forms or the need for separate KYC with the bond institutions. To facilitate transactions only in secure options, it aggregates only 'AAA' to 'A' rated quality debt instruments available for investment in the secondary market. By offering competitive rates and technical know-how, YIELD empowers the investors to make the right investment decision. The trades and settlement of transactions executed will be reported on BSE NDS platform.

Investing in bonds through YIELD is the answer to the investors seeking new alternative investment avenues for safe and relatively higher returns. Apart from diversification, investment in bonds offers safety during market volatility due to fixed coupon rates. Bonds enable investors to earn better value from their investments with higher fixed returns. The intuitive product UX of YIELD makes understanding information on every bond extremely simple while creating a seamless and state-of-the-art browsing experience.

Speaking at the launch, Mr. B Gopkumar, MD & CEO, Axis Securities, said, “At Axis Securities, we endeavour to empower our customers to make the most of their investments by presenting them the best solutions as per their needs. We persistently strive to offer technology-driven, yet simple solutions, so that our investors stay ahead of the curve in any market situation. With YIELD, we intend to provide a seamless online platform that gives retail investors access to bonds available earlier only to the large corporations, family offices, or HNIs. We are confident that with our simple platform, research insights, and quality support, our investors will definitely find this product to be a value addition."

Key Features of YIELD

• No need for separate KYC
• No filling up physical forms
• Buy bonds completely online
• One stop shop to buy bonds & debentures
• Make informed decision
• Learn about bonds

About Axis Direct

Axis Direct is an online brand under which Axis Securities Limited offers its retail broking and investment services. Axis Securities Limited is a proud subsidiary of Axis Bank - India’s 3rd largest private sector bank. With a robust branch network across India, Axis Direct engages in offering simplified investment solutions to customers. It offers a bouquet of investment products to its customers e.g. Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs, and Company Fixed Deposits. With over 2.4 million customers, Axis Direct is one of the fastest-growing players in the industry.