Mumbai: March 28, 2023: Axis Securities announced the appointment of Pranav Haridasan as its new Managing Director & CEO for a tenure of 3 years. This move follows the internal succession plan of Axis Group, with the current MD & CEO, B Gopkumar, transitioning to Axis Asset Management Company as MD & CEO.

Pranav is currently Managing Director and Co-Head of Equities at Axis Capital. He comes with a rich experience of over 20 years in financial markets across different asset classes. Pranav has a proven track record in upscaling the equities business, focusing on technology, compliance, and operations to create a robust, top-rated research, sales, trading, and derivatives platform. Before Axis Capital, Pranav worked at Citigroup Global Markets as Director & Head of India/ ASEAN Execution Services.

Amitabh Chaudhry, MD & CEO, Axis Bank said, “Over the years, Axis Securities has established itself as a leading player in the Indian broking industry. Pranav’s experience and technology acumen will play a pivotal role in driving our growth and expansion plans, while creating a more robust and differentiated franchise.”

About Axis Securities

Axis Securities Limited (ASL) is a proud subsidiary of Axis Bank – India’s 3rd largest private sector bank. With a robust branch network across India, ASL offers retail broking services under its flagship brand Axis Direct (www.axisdirect.in). Axis Direct engages in offering simplified investment solutions to customers. It offers a bouquet of investment products to its customers e.g. Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs, and Company Fixed Deposits. With over 4 million customers, Axis Direct is one of the fastest-growing players in the industry.

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