Aim to capture 22% retail market share by March end
Kevin D'sa, President Finance , Bajaj auto
Mar 04, 2016 | Source: CNBC-TV18
Break up of 30% growth in domestic sales:
As you see the domestics sale is the result of what we have been talking in terms of strategy of focusing on lower end with the CT 100 and Platina and with the sports end with the Pulsar and the Avengers. So, this strategy has worked out very well. This month for example the Avengers have crossed 30,000 numbers and the Platina family etc has also down extremely well with over 60,000 numbers. So, sequentially for us the numbers of domestic sales from December from a 120,000 moved up to January of 140,000. February has you see it is about 151,000 and with the Bajaj we being launch shortly production will come in we should be sitting close to about a little shy of 200,000 numbers in the month of March.
So, for us this growth that is taking place of 3o % is almost triple the industry growth at 10 % that we are seeing in this month. This trend and this pattern is something that one will continue to see because with the Platina is coming in and the market segments especially in the marriage markets doing well we today have already become a market leader in the lower end and market leader in the higher end. For us this outperformance against the industry I believe will continue.
The domestic market share currently & growth outlook:
At the retail level we are around the 20 % mark. I think we would be going back to the targeted market share of about 21-22 % that we had said that we have set up a target for ourselves at the exit point of March at the retail level.
Domestic sales run rate pick up in April,May:
For me in the near-term what I could very clearly see from an average sale of about a 160,000 number per month that we are doing currently we should definitely be seeing our self crossing 200, 000 numbers per month as an average for the first quarter FY17.
Clarity on export & dollar availability issue:
Like I said today what is happening is the uncertainty is more critical in the market that we are affected is primarily Nigeria and Egypt which again is at the availability of dollar in the country. What I see happening is that the demand will continue to be strong but the availability of dollar is going to be something that is a concern for us. It is not going to be solved in near-term. So, for me March also exports will be a little subdued may be a slight improvement in this month but still it will be subdued.
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