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Advantage AxisDirect

Axis Securities Ltd.(ASL) is a wholly owned subsidiary of Axis Bank. Over the years we have grown into a full fledged financial services provider.

Since inception in December 2005, our focus on productivity and efficiency has yielded positive results for the company bringing in innovativeness and customer focus in our offerings.

Our vision "To become a leading player in the Retail Broking and key partner for marketing of Axis Bank's products by excelling in customer experience, innovation, productivity and process efficiency" drives us to deliver value in whatever we do.

We have consistently demonstrated that the best way to serve customers is to understand their needs and then craft solutions along with superior customer support – support that is personalized and always there when our customers need it. Our work force is one of the best in the industry and possesses all the qualities to keep delivering the best solutions to meet our customers' needs.

Over the years we have built in integrity on all our business transactions with customers with systematic adherence and compliance to set processes. We can assure our customers the best customer experience possible.

ASL now has a well connected branch network of 72 branches across India. Our diverse product offerings and a comprehensive approach provide customers diversified Investment & Finance options. Customers can have a single investment account to invest in Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits. They can also avail a host of finance options in the form of Home Loans, Auto Loans, Personal Loans, Loan Against Property, Loan Against Shares and Loans for SME, Credit and Prepaid Cards.ASL is engaged in the business of marketing and selling financial products of the Axis Bank Limited.

We, at Axis Securities, are looking forward to serving you and your organizations.

Thanking You.