Tata Global Beverages through an agreement signed by its subsidiary with Talking Rain Beverage Company is all set to the U.S. market with its premium natural mineral water brand Himalayan.

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The announcement was made on Tuesday, 15 August 2017, when market remained closed for holiday.

Meanwhile, the S&P BSE Sensex was down 20.03 points or 0.06% at 31,429.

More than usual volumes were traded on the counter. On the BSE, 5.4 lakh shares were traded on the counter so far as against the average daily volumes of 3.64 lakh shares in the past one quarter. The stock had hit a high of Rs 189.25 so far during the day, which is a record high. The stock had hit a low of Rs 182.05 so far during the day. The stock had hit a 52-week low of Rs 114.50 on 15 November 2016.

The stock has jumped 19.86% in three sessions, to its ruling price from a close of Rs 156.05 on 10 August 2017.

The stock had outperformed the market over the past one month till 14 August 2017, rising 2.67% compared with the Sensex's 1.79% decline. The stock had also outperformed the market over the past one quarter, gaining 17.18% as against the Sensex's 4.18% rise. The scrip had also outperformed the market over the past one year, gaining 30.53% as against the Sensex's 11.71% rise.

The large-cap company has equity capital of Rs 63.11 crore. Face value per share is Re 1.

Tata Global Beverages' (TGB) premium natural mineral water brand 'Himalayan', will now enter the USA market in a phased manner, through an agreement signed by its subsidiary with Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters to distribute and market the brand. This makes Himalayan which is backed by the trust and credibility of the Tata brand, one of the first premium Indian FMCG brands to target the broader American audience.

This agreement will give Himalayan the benefit of Talking Rain's extensive go to market and execution capabilities in the US, which synergize well with TGB's product expertise and marketing capability. The premium end of the water market in the country is growing rapidly and Himalayan is well positioned to leverage the growth in this segment, company said.

Himalayan water is a premium source water, from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, in the foothills of the Himalayas. Every drop travels through layers of rock, sand and silt for over 20 years. These layers act as natural filters and during this journey, allow the water to pick up essential minerals from which it acquires its unique composition and taste. Himalayan is currently available in India and Singapore. The brand recently launched a Sparkling variant in select markets in India and is piloting its flavoured water 'Orchard Pure' in the Delhi/NCR region.

An iconic brand in the Seattle-area for 30 years, Talking Rain is a Washington-based beverage company.

The stock had jumped 5.06% to Rs 163.95 on 11 August 2017, after the company announced good Q1 results. Tata Global Beverages' consolidated net profit rose 18.6% to Rs 141.81 crore on 1.8% decline in net sales to Rs 1704.42 crore in Q1 June 2017 over Q1 June 2016.

Tata Global Beverages is a global beverage business; its brands have presence in over 40 countries. The company has significant interests in tea, coffee and water and is the world's second largest tea company.

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Net profit of Tata Global Beverages rose 108.14% to Rs 152.48 crore in the quarter ended June 2017 as against Rs 73.26 crore during the previous quarter ended June 2016. Sales rose 4.80% to Rs 859.44 crore in the quarter ended June 2017 as against Rs 820.08 crore during the previous quarter ended June 2016.

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Net profit of Tata Global Beverages rose 18.65% to Rs 141.81 crore in the quarter ended June 2017 as against Rs 119.52 crore during the previous quarter ended June 2016. Sales declined 1.79% to Rs 1704.42 crore in the quarter ended June 2017 as against Rs 1735.46 crore during the previous quarter ended June 2016.

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